We’re almost there! The 2024 APTA Conference will be held next week, and we’re gearing up for this exciting opportunity to network and share expertise with one another. For those interested in attending the Combined Sections Meeting (CSM) 2024 in Boston but unable to make it… Fear not! APTA will be recording some sessions and offering them as an on-demand resource shortly after the conference, complete with Continuing Education Units (CEUs) for your professional development needs.

Glenda Key, PT from California, Jane Oeffner, PT DPT MBA from Pennsylvania, and Bob Brainerd, LAT ATC CSCS from Maine, are set to deliver an insightful session titled “Marketing to Employers: Move From Fear to Facts, Fulfillment, and Financial Success.” This presentation promises to be a game-changer for those seeking to enhance their marketing strategies in the healthcare sector.

So, remember, even if you can’t make it to the conference: You can still access this session, learn powerful information to help you transform your practice, and earn valuable CEUs! Just take advantage of this online resource from APTA.

Also, we have one more reminder for you: In their recent IMPACT article featured in the APTA Private Practice Section’s (PPS) magazine, Glenda Key PT and Chris McCallum PT DPT shed light on the transformative power of ‘Shapeshifting’ in the realm of marketing to employers. This innovative approach not only facilitates increased business but also leads to direct pay revenue, thereby fostering both professional and financial success. By targeting employers as a key market segment, healthcare practitioners can leverage their expertise to serve communities effectively through injury and illness prevention initiatives. This business model ensures appropriate reimbursement for the invaluable services rendered, creating a win-win situation for all stakeholders involved.

The IMPACT article delves into how ‘Shapeshifting’ enables healthcare professionals to adapt their marketing strategies to meet the evolving needs of employers. By embracing a fact-driven approach, practitioners can build trust and credibility with employers while showcasing the tangible benefits of their services. Furthermore, focusing on fulfillment highlights the intrinsic value of promoting employee health and well-being, fostering a sense of purpose and satisfaction in both providers and recipients of care.

The upcoming presentation at CSM 2024 and the insightful IMPACT article underscore the importance of adopting innovative marketing strategies in healthcare. Whether you attend the conference in person or access the on-demand session afterward, the knowledge shared by Glenda Key, Jane Oeffner, Bob Brainerd, and Chris McCallum promises to empower you to achieve professional excellence and financial success in your practice. Don’t miss these potentially transformative opportunities!