Excitement is building for this year’s APTA Conference in Boston, where our very own industry experts Glenda L. Key, PT, Jane K. Oeffner, PT, DPT, MBA, and Bob Brainerd, LAT, ATC, CSCS, will present a game-changing session titled “Marketing to Employers: Move From Fear to Facts, Fulfillment, and Financial Success.” We know that some of you might not be able to attend the conference, but because the insights shared during this session are too valuable to miss, here’s a preview of what you can expect to learn by partnering with us.

During the presentation, we will discuss “The Why and How to Make Employers Your Customers,” encouraging a shift from a per-patient recruitment and reimbursement strategy to a more direct approach involving multiple employees of an employer. This strategic move promises not only increased fulfillment but also financial success for Therapists!

How do we do that? The secret lies in marketing yourself correctly. At KEY, “marketing” stands for:

Move from a per-patient recruitment and reimbursement strategy to an
Employer’s multiple-Employees direct pay strategy.
Apply self-analysis prior to meetings and presentations.
Revenue. Revenue. Revenue.
Kickstart your marketing with a clear plan.
Expand your ‘business without walls’ service lines.
Transition to more Direct Pay Revenue.
Invest in long-term referral relationships with multiple services.
Never stop having fun.
Grow financial strength through long-term business relationships.

Long-term business relationships are at the heart of the presentation. Attendees will learn how to invest in such relationships with multiple services, fostering a robust network of referrals that contribute to sustained financial strength. The session promises to equip Therapists with actionable strategies to move from fear to facts, fulfillment, and financial success!

Don’t miss the chance to unlock the potential of marketing to employers and transforming your professional journey. However, for those of you unable to attend the conference, remember we’re always just a phone call or email away. The KEY Method offers a unique opportunity to benefit from this wealth of information, plus so much more! Contact us to learn more about the KEY Method and start building the relationships that will serve as the cornerstones of your dreams.