February 16 KEY will be presenting at the 2024 APTA Combined Sections Meeting taking place in the vibrant city of Boston. Of course, we understand that not everyone will be able to join us there, but we hope to keep you informed on the event so that we can all learn and grow our practices together!

Our presentation promises to empower attendees with knowledge that transcends the conventional realms of physical therapy. Titled “Marketing to Employers: Move From Fear to Facts, Fulfillment, and Financial Success,” this session brings together esteemed presenters: Glenda L. Key, PT, Jane K. Oeffner, PT, DPT, MBA, and Bob Brainerd, LAT, ATC, CSCS.

The primary objective of our discussion is to equip attendees with actionable strategies that go beyond theory, focusing on practical insights that can be implemented to elevate their professional endeavors. Participants can expect to gain a wealth of knowledge, enabling them to…

Identify Employer Prospects. Learn to use four strategic approaches to unveil potential Employer prospects within your own community and acquire essential demographic information to tailor your approach effectively.

Conduct Productive Meetings. Acquire proven methods for ensuring productive meetings with key decision-makers in the Employer landscape. Enhance your ability to communicate effectively and align your services with the specific needs of Employers.

Apply Effective Marketing Tactics. Discover and apply marketing tactics that have been proven to yield results. From leveraging digital platforms to traditional marketing approaches, this session will cover a spectrum of strategies to enhance your outreach efforts.

Build Revenue Generation Projections. Understand the importance of building research-based Revenue Generation Projections. Use these projections as a solid foundation for constructing a comprehensive marketing plan that aligns with your financial goals.

Create Outcome Demonstrations. Learn how to create dashboards of Employer data, showcasing the outcomes of your programs effectively. This skill is crucial not only for reporting purposes but also for demonstrating the tangible impact of your services to potential Employers.

Our goal is to equip therapists with a diverse set of skills and insights essential for navigating the complex landscape of marketing to Employers. Whether you’re a seasoned professional or a budding practitioner, these tools and knowledge promise to transform your approach, moving you from fear to facts, fulfillment, and, ultimately, financial success!